Western Economic Diversification Canada
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Appendix C

Opportunities In Latin America

Sectors of particular note, based simply on the number of existing DFAIT market studies for LAC countries (three or more), are Agriculture, Food and Beverages; Environmental Industries; Information and Communications Technologies; Metals, Minerals and Related Equipment, Services and Technology; and Service Industries and Capital Projects.

  1. Opportunities by Country

This appendix reviews opportunities in various Latin American countries based on a wide range of sources.81 Seven countries are addressed, based on their importance as current and potential markets for Western Canada and WD interest.

Brazil
Jurisdiction Key Market Opportunities Identified
Alberta Industrial Machinery and Equipment
Ontario Computer hardware, electronics
Computer software
Internet and e-commerce services
Oil and gasfield machinery & services
Airport equipment
Franchising
Safety and security equipment
Telecommunications equipment
Print and graphic arts equipment
Iron & steel
(Ontario also commissioned a market study on "The Brazilian Mining Sector".)
New Zealand Food Processing Equipment and Consultancy
Telecommunications
Agritech and Hortitech
Education
Australia Education
Information and communications technology
Mining
Oil and gas
Wine
United States Agricultural Equipment
Aircraft & Parts
Airports
Computer Software
E-Commerce
Energy
Highways
Insurance Iron and Steel
IT Hardware
Medical Equipment
Mining
Oil and Gas
Pharmaceuticals
Pollution Equipment
Ports
Railroads
Safety and Security
Telecommunications
Travel and Tourism

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Venezuela
Jurisdiction Key Market Opportunities Identified
Ontario Information technology
Electrical power generation systems
Electrical equipment
Oil and gas field machinery
Airport equipment
Automotive OEM parts
Automotive aftermarket parts
Travel and tourism
Engineering services
United Kingdom Oil and gas - the main opportunity in Venezuela for contractors and service companies
Power
Infrastructure
Financial Services
Telecommunications
Environment - including water
Tourism
Consumer goods
Security Services

 

Colombia
Jurisdiction Key Market Opportunities Identified
Ontario Telecommunications services
Industrial chemicals
Travel and tourism
Air cargo services
Financial services
Automotive parts and accessories
Computer hardware and software services
Oil and gas machinery and services
Plastics materials and resins
Telecommunications equipment
Electrical power systems
United Kingdom Agriculture (genetic material and live animals)
Environment (water treatment, Clean Development Mechanism projects and environmental consultancy).
Australia Agribusiness
Mining
United States Industrial Chemicals
Safety and Security
Telecommunications Services
Plastic Materials and Resins
Automotive Parts and Accessories
Radiology Equipment
Air Cargo Services
Travel and Tourism
Computer Hardware and Software Services
Oil and Gas Machinery and Services
Pollution Control Equipment
Construction and Mining Equipment
Electrical Power Systems
Financial Services
Food & Beverage Processing and Packaging Equipment

Chile
Jurisdiction Key Market Opportunities Identified
Alberta Building Materials and Construction Equipment
Environmental Goods and Services
Mining Equipment and Supplies
Oil and Gas Equipment
Ontario Mining equipment and supplies
Environmental technologies and services
Plastics production machinery and resins
Electric power equipment
Telecom. equipment and services
Construction equipment
Computers and peripherals
Franchising
Food processing and packaging equipment
Air conditioning and refrigeration
(Recent Ontario analysis prepared on the "Energy Market in Chile".)
United Kingdom Environment - investment in clean technology is expected to reach $4bn in the next few years
Carbon Trading (CDM) - Chilean industry has already sold carbon credit for one project, and 46 others have been identified by the government as potential CDM projects. Opportunities for brokers and consultants.
Healthcare - over US$500 million will be invested in four Public Private Partnership hospitals in 2006 with opportunities for British equipment suppliers and consultants
Construction - extensive private investment, and UK consulting engineers are starting to make an impact
Telecommunications - US$1.2billion a year is being invested in new products, technology and network expansion
IT - Chile is Latin America's most developed IT market, and specific opportunities for industrial software and applications.
Fishing - new technology for fish farming, processing and the renovation of fleets
Mining - Chile's largest productive sector, niche opportunities are in environmental consulting, specialised engineering and industry equipment.
New Zealand Food Processing
Agritech
Forestry
Energy Generation
Construction
Building Products
Medical Equipment
Marine Resources and Aquaculture
Plastics Industry
Environmental Engineering
Safety and Security Equipment
Education
Australia Food and beverage
Information and communications technology
Mining
United States Construction
Computer Hardware/Software/Services
Electric Power Equipment
Financial Services
Food Processing/Packaging Equipment
Franchising
Healthcare/Medical Equipment
Mining Equipment
Plastics Machinery/Materials/Resins
Pollution Control/Water Treatment/Environmental Services
Safety/Security Equipment
Telecommunications Equipment/Services
Travel and Tourism

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Peru
Jurisdiction Key Market Opportunities Identified
Australia Agribusiness
Education
Food and beverage
Information and communications technology
Mining
Services
United States Mining Industry Equipment
Plastics Material and Resins
Industrial Chemicals
Travel and Tourism
Air Conditioning and Refrigeration Equipment
Oil and Gas Machinery
Food Processing and Packaging Equipment
Yarns

Argentina
Jurisdiction Key Market Opportunities Identified
Alberta Agricultural Equipment
Computers and Software
Construction and Building Materials and Services
Environmental Equipment and Services
Ontario Travel and tourism services
Telecommunications equipment
Computer software
Computers and peripherals
Management consulting services
Airport ground support equipment
Medical equipment
Food processing and packaging
Electric power systems
Education and training
New Zealand Telecommunications
Food Processing Engineering and Technology
Building Products
Agritech
Education
Australia Agribusiness
Education
Food and beverage
Franchising
Information and communications technology
Mining
United States Electric Power Systems
Agricultural Machinery, Equipment and Parts
Industrial Chemicals
Food Processing and Packaging Equipment and Parts
Medical Equipment and Supplies
Residential Building Materials and Supplies
Information Technology
Mining Machinery and Equipment
Telecommunication Services
Travel and Tourism Services
Plastic Extrusion Machinery
Security and Safety Equipment
Hotel and Restaurant
Animal Genetics (Bovine Semen)
Food Ingredients
Planting Seeds

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Cuba
Jurisdiction Key Market Opportunities Identified
Alberta Education and Training
Building Products
Environmental Goods & Services
Industrial Machinery
Mining Equipment & Services
Oil & Gas Equipment and Services
United Kingdom There are opportunities for companies via joint ventures and other forms of commercial association in the following sectors:
Healthcare
Tourism
Agriculture
Oil and gas
Power generation
Biotechnology
ICT
Heavy industry

Notes from UK Trade and Invest on opportunities in additional countries that are significant recipients of Western Canadian exports (Guatemala, Ecuador, Jamaica, El Salvador) plus Panama are provided below:

Guatemala

  • Power - privatisation, hydro and geothermal potential
  • Water - expansion of capacity
  • Airports - upgrades
  • Telecommunications - privatisation
  • Manufacturing - raw materials and equipment supplies
  • Agriculture - technology

Ecuador

  • Oil - upstream and downstream opportunities
  • Airports - new construction
  • Environment
  • Water
  • Security

Jamaica

  • Tourism - consultancy, supply of goods and training particularly heritage tourism and eco-tourism.
  • Construction - new piers, expansion of ports, airports and duty free complexes
  • Mining - technical consultancy and plant equipment
  • Telecommunications and IT - growth areas, with an extensive program to attract foreign investment underway
  • Agriculture and manufacturing - demand for consultancy, technical expertise, training and equipment
  • Energy - plans underway for a refinery upgrade, a new power generation plant and liquefied natural gas conversion and oil and gas exploration.
  • Renewable energy - new sources are being explored; a UK company is already participating in a US$25m wind farm project, hydro plants and solar energy.

El Salvador

  • Automotive parts and service equipment - increasing demand
  • Processed foods - rise in consumer spending sparked growth in this sector
  • Architecture, construction and engineering - major infrastructure projects
  • Telecommunications - privatisation
  • Environmental technologies - compliance with recent laws
  • Electric power generation - privatisation
  • Plastics and resins - to supply manufacturing industries
  • Paper and board - for packaging and newsprint

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Panama

Panama's economy is driven by the Canal and its well-developed banking and service sectors. The service sector accounts for 80% of GDP. The country also has the world's second largest free trade zone. Opportunities:

  • Eco-tourism
  • Agriculture
  • Information technology
  • Telecoms
  • Construction and infrastructure projects
  • Chemicals and pharmaceuticals
  • Electricity generation, transmission and distribution
  • Manufacturing
  • Ports and maritime

U.S. Trade Development Agency 82
As an example of the range of opportunities throughout Latin America, this is a list of some recent projects supported by the USTDA in Latin America and the Caribbean.

  • Brazil: State of Ceara Data Center Project, COPASA Water Re-Use Project
  • Colombia: Civil Aviation Renewable Energy, Telecommunications Capacity Building
  • Costa Rica: El Diquis Hydroelectric Power Geotechnical and Financial Analyses
  • Dominican Republic: Emergency Response Management System
  • El Salvador: Single Window Electronic Customs Portal
  • Guatemala: Customs Transit Control System
  • Haiti: Port-au-Prince Airport Modernization
  • Honduras: Port of Cortés Dry Bulk Unloading Terminal
  • Nicaragua: National Ports Law - Nicaragua National Ports Law
  • Panama: Port and Maritime Sector Monitoring and Control Center
  • Peru: Lima Integrated Solid Waste Management, Lambayeque Flood Control System
  • Uruguay: UTE Clean Coal Technology

81 Ontario International Trade Branch
http://www.ontarioexportsinc.com/oei/redirect.jsp?page=English/Target_Your_Market/Finger_Tip_World.html
UK Trade and Investment
https://www.uktradeinvest.gov.uk/ukti/appmanager/ukti/countries?_nfls=false&_nfpb=true&_pageLabel=countries_landing
Alberta Market Studies
http://www.alberta-canada.com/export/internationalMarketProfiles/index.cfm
New Zealand Trade & Enterprise
http://www.marketnewzealand.com/MNZ/services/14431.aspx
Austrade
http://www.austrade.gov.au/Industry-Country/default.aspx
U.S. Department of Commerce
http://strategis.gc.ca/epic/site/imr-ri2.nsf/en/gr-01000e.html
82 http://www.ustda.gov/program/regions/lac/