Western Economic Diversification Canada
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WD Visibility Guidelines: Quick Reference


The Government of Canada is committed to providing transparent information to Canadians about expenditures for its programs and services. Western Economic Diversification Canada (WD) shares the commitment to inform western Canadians where its services are located and to ensure transparency about expenditures.

This guideline provides direction for the use of WD identity in accordance with the Policy on Communications and Federal Identity, and outlines expectations for use of WD graphic identifiers and proper WD acknowledgement in the projects and activities that the Department funds. These include:

  • WD's grants and contributions program(s);
  • WD's partnership agreements with the four western provinces, municipalities and other partners; and
  • The activities undertaken by partners in the Western Canada Business Service Network (WCBSN).

Ensuring federal visibility on promotional materials

When the use of WD's signature or Canada wordmark is required, please note they should be of equal size width-wise with the option of the Canada wordmark appearing slightly bigger than the signature. The WD signature should be placed to the left and the Canada wordmark to the right.

There are four general options for identifying and acknowledging Government of Canada contributions.

For print, these include:

  1. The Canada wordmark and WD signature.

    Option 1:

    Option 1.1 Wordmark

    Option 2:

    Option 1.2 Wordmark

  2. Incorporating an acknowledgement line along with the Canada wordmark and WD signature.

    Option 1:

    Supported by/Avec l'appui de :
    Option 2.1 Wordmark

    Option 2:
    Option 2.2 Wordmark

  3. The Canada wordmark:

    Canada Wordmark


Note: For website usage, WD's signature must hyperlink to www.wd-deo.gc.ca (Link 1) and Canada's wordmark must hyperlink to www.canada.ca


All web ads (banner ads, pop-up ads or other) should reference the support of WD with an acknowledgement line and the Canada wordmark if space permits.

"Western Economic Diversification Canada" text or the WD FIP signature is to be hyperlinked to WD's website at www.wd-deo.gc.ca (Link 2), and the Government of Canada wordmark is to be hyperlinked to the Canada site, www.canada.gc.ca


For radio advertising, the tag line "Proudly supported by Western Economic Diversification Canada" must be included at the conclusion of the spot.

Example: "The (xx project or fund) is funded by the Government of Canada through Western Economic Diversification Canada."

Conditions of use

  • Only authorized versions are to be used and are not to be altered in any way.
  • The Canada wordmark or WD signature may not form part of a headline, phrase, or sentence.
  • These symbols are trademark protected and may only be used with permission.
  • All communications must accurately reference that the project or program is being funded or supported by Western Economic Diversification Canada.
  • All uses of Government of Canada and WD identifiers must be reviewed and approved by WD's Communications Branch prior to publication.


For more information and guidance in the usage of federal identifiers, please contact a WD office in your province.